AI share of voice

also known as: share of model · answer share

A brand’s proportion of presence in AI-generated answers relative to competitors: across a set of captured answers, how often each brand is mentioned or cited, in what position, and with what sentiment. Because AI answers differ by surface, phrasing and region, share of voice is only meaningful when computed from the actual rendered answers, captured and compared over time.

In AI Search API

Computed by reading the Envelope’s answer: capture what each surface said, then run your own extraction over answer.text and answer.markdown to find which brands were named, in what order, and in what light. The API returns the real answer, not a scored mentions layer, so the counting logic stays yours to tune and audit.

Envelope, the answer you compute share of voice from

"answer": {
  "text": "For startups, the usual picks are HubSpot, Attio and Pipedrive…",
  "markdown": "…"
}

Related terms

See it in the product

Every definition here is enforced in the Envelope contract. Run a capture and read the fields yourself.

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