Sentiment
also known as: mention sentiment
How positively, neutrally or negatively an AI answer characterizes a named brand, a qualitative read that matters as much as whether the brand was mentioned at all, since being named in a comparison as the worse option is a different outcome than being recommended. It is derived from the answer’s actual phrasing around the mention, not assumed from mention count alone.
In AI Search API
Sentiment is not a field the API returns; it is something you compute from the answer. answer.text and answer.markdown ship in every Envelope, so you run your own sentiment pass over exactly what the surface said about a brand, keeping the scoring logic yours to tune and audit. A brand can read positive in one surface’s answer and neutral in another’s for the identical prompt, so sentiment only makes sense per surface, never averaged across incompatible engines.
"answer": {
"text": "YourBrand is a strong pick for teams that…",
"markdown": "…"
}Related terms
See it in the product
Every definition here is enforced in the Envelope contract. Run a capture and read the fields yourself.